KERATIN COMPLEX

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In 2006, a small group of industry innovators identified an opening in the market: the lack of a viable alternative to the traditional straighteners being used in salons at the time. Working with leading chemists and hair-care experts, they realized that the key to creating an innovative treatment that was both gentle and effective lay in harnessing the power of keratin, an essential hair protein that delivers incredible benefits, endless versatility, and a never-before-seen smoothing effect—all without breaking the bonds of the hair. And thus, Keratin Complex® was born.

Keratin product collections

With the success of Smoothing Therapy, Keratin Complex saw the potential for bringing the power of keratin to the retail sector, which led to the creation of a full, keratin-enhanced at-home product portfolio that allows everyone to experience the benefits of keratin. These lines include our collection of keratin shampoos and conditioners as well as keratin-enhanced styling products—all formulated to maintain the results of Keratin Complex Smoothing Therapy treatments.

Revolutionizing the color industry

In 2012, Keratin Complex revolutionized the hair color industry with the introduction of Color Therapy™, a complete line of professional hair color inspired by our proven keratin technology. Color Therapy allows salon stylists to deliver beautiful, healthy looking hair color to meet the needs of every client.


Pulp Riot

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Pulp Riot, the new innovative hair color company, burst on to the scene with a brand that empowers stylists to think of themselves as artists, while providing them with superior paint to create their masterpieces.

• Vegan, animal cruelty-free, paraben-free
• Amazing Smell
• Creamy consistency designed for modern-day techniques


Amika

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amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.

Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.

amika never has and never will conduct animal testing.


Unite Hair Care

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Andrew Dale, founder and CEO, created UNITE 15 years ago as a solution to what was lacking in the industry – the need for a professional hair care brand that truly supported haircare professionals. As an innovator in the professional haircare industry and a hairdresser himself, Andrew Dale has long understood the vital role that education and product performance plays in providing a solid foundation for hairdressers. For decades, the professional hair industry has relied on repetitive, complicated product lines, inefficient education, and a lack of salon support.

Over the past 15 years, Dale has made a commitment to do things differently by delivering high-performing products meticulously developed for stylists that are easy to use, with their clients in mind, along with a well-rounded educational program that goes beyond the chair. This commitment has led to UNITE becoming a global leader in professional hair care and one of the most sought-after brands by salons and their clients. Its high-quality, award-winning formulas have landed UNITE in some of the most high-profile salons in the world and behind the scenes of New York, Los Angeles and London Fashion Weeks. It has also become the preferred choice of top sessions artists, celebrity stylists, beauty influencers and beauty editors.

Today, the UNITE collection includes over 40 exceptionally formulated products for all hair types. Products include luxurious shampoos and conditioners that cleanse and condition without harsh chemicals or heavy residues, and styling and finishing products that are versatile enough to achieve any look or style.


Surface Hair Care

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Surface is high performance, salon exclusive hair care that respects personal health and the earth. Surface provides the education and support necessary for salons and their guests to thrive. Inspired by salon owner and International Hair Stylist Wayne Grund along with the Surface Art Team comprised of stylists and salon owners throughout North America, Surface was founded on the promise of “Respecting Personal Health and the Earth”. Surface offers a culture of education, customer service, technical expertise, and incorporates sustainably harvested ingredients and certified organic botanicals in all Surface products. The Surface culture is committed to growth, personal health, respect for earth and self and to giving back. The name Surface comes from a passion to develop superior, all natural products that respect the surface of our earth and to create a strong surface of success from which salons and their guests can grow.


Image Skin Care

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We are a clinical skincare brand, powered by safe, proven ingredients and smart botanicals - for your healthiest skin... ever. Created by an aesthetician, formulated by a plastic surgeon, and represented by a network of 20,000 skincare professionals in over 52 countries worldwide. So you could say we know skin inside and out: how to protect it, what makes it healthy, and keep it younger looking. Whatever your skin’s challenge—sun damage, acne, aging, rosacea—we’ve been there and we’re here to help you Age Later.


Starpil Wax

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Our products have a strong presence in the European Market and are sold in over 60 countries in the world today. We have more than 30 years of experience in the fabrication of depilatory and cosmetic products, offering a full line of wax products from our low melting point Hard Wax to our Soft Strip Waxes. 

  • Gentle on the skin for an easy & comfortable waxing experience

  • Formulated for sensitive skin and can be used all over the body, it is a highly effective and easily applicable low melting point wax that grips the hair firmly to make the removal of the hair easier with extracting hair at the root to delay further hair growth.


OPI

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As the world leader in the professional nail care industry, OPI, a division of Coty, is committed to providing high-quality products and services with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting, and chip-resistant – offering an affordable luxury to consumers.

Currently, OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics. OPI places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives.


Bella Lash

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Our mission is to provide the highest quality and most innovative eyelash extension products for a better price. We believe that making the extension process more efficient means that extensions can be done faster and for less money, drawing even more consumers to the market. We are committed to making each Bella Lash customer loyal to the brand by providing a memorable experience through great prices, great products and great customer service.


Permablend

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Perma Blend is a leader in the premium permanent cosmetic market. With over 100 colors in our product catalog, we virtually guarantee having the exact tone you are looking for.

How we’re different

Established in 2014, Perma Blend is quickly rising to the top in the permanent cosmetic market. Our pigments are proudly certified vegan friendly and are never tested on animals